NELSON
MANDELA
FOUNDATION
NELSON MANDELA ANNUAL LECTURE SERIES 2009
We were invited to build on the identity that we created for the Annual Lecture series the previous year. The theme this year was Poverty is unnecessary, so we involved the community where ever possible to produce the collateral required for the event. Recycled collateral from the previous year was used create the event gifts.
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FIRST
NATIONAL
BANK
Campaign to increase subscription. Conceptualises a street soccer tournament that will encourage subscription.
As part of the corporate social investment, it allows for a talent search at the grassroots level, involves the community and gives back in terms of the facilities for the game.
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PRASA
PRASA - PASSENGER RAIL AGENCY OF SOUTH AFRICA
In the new drive to introduce visible change that would benefit the rail commuters at large, Blue Flame’s task was to create a campaign that would introduce a different outlook on the brand. A 60-second TV commercial was supported by radio and press as depicted above.
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DAIMLER CHRYSLER
Launching of the New C-Class to the trade and top sales force in the country. Briefed to create an identity for the launch and also to create a full experiential event.
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BOTTLE
DESIGNS
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BRITISH AIRWAYS
British Airways sought to introduce and highlight their concerted efforts in keeping children entertained. Our task was to create a print campaign trying to communicate this message.
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SCORPIONS
TO HAWKS
DIRECTORATE FOR PRIORITY CRIME INVESTIGATIONS
The transition from the Scorpions to the Hawks came in urgently from the SAPS. Blue Flame’s task was to name the new entity and do a brand launch campaign in the space of seven days.
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KWAZULU-NATAL
To create awareness on the roads and to improve access to schools, clinics, police stations and areas of agricultural significance, thereby improving the quality of life for all the people of KwaZulu-Natal. Helping the people of KwaZulu-Natal help themselves.
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LESOTHO
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MPUMALANGA
MPUMALANGA PROVINCIAL GOVERNMENT
Mpumalanga has gone through a great period of change internally. Blue Flame’s task was to externalize the change by introducing the theme that would best capture the ethos of drive and delivery for the people of the province. The campaign theme - The Place of The Rising Sun - became central in the rebranding campaign executed throughout all media types.
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Blue Flame is a 100% black owned, multi-disciplinary, strategic communications agency based in Sandton, South Africa.
